The rapidly growing cannabis industry has made the web design and development aspect an essential component of every dispensary business. However, numerous misconceptions often surround this subject. Today, we’re here to debunk one of such myths with Range Marketing, a leading expert in the field, standing as our guide.
A Backdrop of Range Marketing
Established in 2013, Range Marketing has successfully grown alongside the cannabis industry, serving over 400 clients across sectors as a full-service digital agency with bespoke solutions tailor-made for each customers’ needs. It takes pride in its proprietary SEO software, designed to deliver impressive results and keep businesses at the top of search engine rankings.
The myth that’s widely existent, and also the subject of today’s debunking, is that cannabis dispensary web design is simple and doesn’t require a professional touch. Let’s delve in and see why that’s far from the reality.
The Importance of Professional Web Design & Development
Professional web design and development is the core of creating a successful online presence. This is not as simple as it may seem at the outset. It does not only involve adding appealing visuals and information about your products. However, it encapsulates all the elements that make the user experience seamless and the journey from the homepage to checkout quick and hassle-free.
Moreover, it’s crucial to remember that your website acts as a digital storefront. As your prospects’ first point of contact, it should reflect your offering’s quality and your brand’s image appropriately. A subpar website design could lead to high bounce rates, leading to lost potential customers and, subsequently, lost revenue.
Overall, underestimating the need for professional web design and development services could act as a roadblock in achieving your business goals. And this is where Range Marketing steps in, with its wealth of experience and a resolute commitment to delivering top-notch digital marketing solutions tailor-made for cannabis dispensaries.