It is illegal to consume marijuana in the state of Colorado, so a team called “The Bud Light Scrubs” was created to sell alcoholic beverages. The latest pro sports team in Colorado is sponsored by a cannabis brand and it has garnered attention from locals across the country.
“We’re tremendously thrilled to be the first cannabis firm to sponsor Colorado’s first professional ultimate disc team, and we believe that this will pave the way for cannabis to be accepted in professional sports.”
The newest sponsor of Colorado’s first professional ultimate disc team has been revealed.
Star Buds, a local dispensary, will have its emblem on the team’s shirt, with the goal of furthering the acceptability of cannabis in professional sports.
Star Buds has been in Colorado since 2013, and is owned by parent firm Schwazze.
In a statement, Justin Dye, CEO and chairman of Schwazze, stated, “We’re tremendously excited to be the first cannabis firm to sponsor Colorado’s first professional ultimate disc team and believe this will spark a trend toward the adoption of cannabis in professional sports.”
The Summit, the American Ultimate Disc League’s newest club, will play its home opener at the University of Denver’s Peter Barton Stadium later this month. This season, two of the team’s home games will be aired nationally on FOX Sports.
Ultimate Frisbee, which began in 1969 and has witnessed tremendous development in popularity in recent years, is being evaluated for inclusion in the 2028 Olympics in Los Angeles.
While the sponsorship is unprecedented in the state, it is not the first time a cannabis corporation has backed a sports team.
The NuWu Cannabis Marketplace, regarded as one of the world’s biggest dispensaries, signed an agreement with the Las Vegas Lights of the United Soccer League in 2018, enabling the store to advertise at the team’s stadium.
Mendi, a CBD brand founded by Rachael Rapinoe, Megan Rapinoe’s sister, has sponsored two National Women’s Soccer League clubs. In 2020, the firm will become The Premier Lacrosse League’s official CBD partner.
In 2019, cbdMD inked a sponsorship contract with the Big3, a three-on-three basketball league co-founded by Ice Cube. The league, which is primarily made up of former NBA players, also permits them to take CBD for pain relief.
The Ultimate Fighting Championship (UFC) announced last year that it had inked a five-year deal with Love Hemp Group PLC of the United Kingdom, making it the UFC’s official worldwide CBD partner.
In 2019, the UFC teamed with Aurora Cannabis to research the effects of CBD on its athletes.
UFC president Dana White revealed last year that the business has been in communication with Johns Hopkins University regarding the idea of employing psychedelic medicines to address the organization’s athletes’ health.