Range Marketing, founded in 2013, has established itself as a leader in digital marketing solutions, particularly in the cannabis industry. With over 400 clients and proprietary SEO software, Range Marketing has consistently delivered outstanding results for businesses in this rapidly growing sector.
Client Background
Green Horizons, a cannabis dispensary in Colorado, approached Range Marketing in 2021 with a pressing need to revamp their online presence. The dispensary had been struggling to attract new customers and retain existing ones due to an outdated website and poor search engine visibility.
Challenges
1. Outdated website design that failed to reflect the dispensary’s brand identity
2. Poor user experience, leading to high bounce rates
3. Lack of mobile optimization
4. Inadequate search engine visibility
5. Difficulty in showcasing product inventory and promotions effectively
Range Marketing’s Approach
Range Marketing’s team of experts devised a comprehensive strategy to address Green Horizons’ challenges:
1. Custom Web Design: Created a modern, visually appealing website that aligned with the dispensary’s brand identity and target audience.
2. User Experience Optimization: Implemented an intuitive navigation structure and streamlined the checkout process to enhance user experience.
3. Mobile-First Design: Developed a responsive website that provided an optimal viewing experience across all devices.
4. SEO Implementation: Utilized Range Marketing’s proprietary SEO software to improve search engine rankings for relevant keywords.
5. E-commerce Integration: Integrated a robust e-commerce platform to showcase products, manage inventory, and process online orders efficiently.
6. Content Strategy: Developed engaging, informative content to educate customers about products and industry trends.
Results
Within six months of implementing Range Marketing’s solutions, Green Horizons experienced remarkable improvements:
– 150% increase in organic search traffic
– 200% increase in online sales
– 40% reduction in bounce rate
– 75% increase in mobile conversions
– 300% increase in social media engagement
Client Testimonial
“Range Marketing’s expertise in cannabis dispensary web design and development has been transformative for our business. Their innovative approach and deep understanding of our industry have helped us reach new heights. We’ve seen a significant increase in both online and in-store sales, and our customers love the new website!” – Sarah Thompson, CEO of Green Horizons
Conclusion
Range Marketing’s success with Green Horizons demonstrates the company’s ability to deliver tailored solutions for cannabis dispensaries. By leveraging their expertise in web design, development, and digital marketing, Range Marketing continues to help businesses in the cannabis industry thrive in an increasingly competitive market.